Recovery Coaching Tailored for Professionals

You may be struggling with alcohol or another substance, questioning its place in your life, or feeling “sober curious.” Or perhaps you’ve already tried stopping and starting but don’t know why the cycle repeats. Many of my clients identify stress from high-performing careers—what I call Executive Stress—as a key trigger. This could involve:

  • Excessive workload and work-life imbalance

  • Change management and role ambiguity

  • Interpersonal conflict and lack of support

  • Ethical dilemmas and pressures of leadership

  • Commute and travel stressors

  • A persistent feeling of not living up to your potential

Together, we’ll explore how to effectively manage these stressors in ways that support your recovery, allowing you to not just maintain sobriety but thrive.


Is Alcohol Keeping You From Thriving?

Maybe you've found yourself searching late at night, taking online quizzes like “Am I an Alcoholic?”—feeling both scared and defensive about the results. You tell yourself, "I haven’t lost my relationships, job, or home." You wonder if terms like “sober curious” or “gray area drinking” apply to you.

You may think:

  • “How could I get through work events, conferences, or dinners without alcohol?”

  • “What about my evening wind-down? Or weekends?”

  • “How would I handle celebrations, holidays, vacations, or even grief?”

You may be worried about how others will react:

  • “What if my partner still drinks?”

  • “What if my friends, family, and colleagues expect alcohol to be part of our social gatherings?”

Maybe you’ve considered sobriety but are held back by feelings of fear, irritation, or shame. Or perhaps you’ve tried several ways to quit—on your own, through fitness, church, therapy, or even programs like AA—but you haven’t been able to maintain lasting change.


  • Peak Performance & Stress Resilience Recovery Coaching

    Help professionals enhance performance, manage stress, and maintain sobriety using the THRIVE framework.

  • Relapse Prevention Intensive Coaching

    Provide immediate, short-term support for professionals who have experienced a relapse.

  • Sobriety Pathway for Professionals

    Provide sustainable sobriety and personal growth for professionals through ongoing support and a structured plan.

  • Sober in the C-Suite Course

    The Sober in the C-Suite Course is a comprehensive, self-paced program designed to help professionals and executives build sustainable sobriety, manage stress effectively, and thrive both personally and professionally.

What Professionals and Clients are Saying

  • Forging the Future: Dr. Joanne Ketch's Leadership in Evidence-Based is revolutionizing the landscape through her commitment to evidence-based practices. What distinguishes Dr. Joanne Ketch is her profound compassion and her ability to tailor treatment approaches to meet each individual where they are in their journey. - Dan Caldwell, LPC, LMHC, LCDC-CCS, NCIP, SAP



  • Joanne is brilliant. The way she combines the science and the holistic approach is masterful. - Tyler Ward, LCDC, CCTP, CGCS, FOUNDER, CHIEF CLINICAL OFFICER



  • Joanne is extremely skilled at recovery support. I have witnessed her deep knowledge of multi-modal therapies delivered with care and compassion. She’s always empathetic but has no problem cutting to the chase and pointing out issues - as well as solutions. I only wish my family had encountered her earlier in our recovery journey. - Melissa Sorensen


  • Dr. Ketch's SOAR (Science of Addiction Recovery) curriculum has proven to be invaluable tools for my work with groups and individuals seeking tools to become better versions of themselves and be free of substance use. Her experience and knowledge is unparalleled. - Shawn Slobe - Primary Therapist, Residential Treatment Center, LMSW


  • Dr. Jo is a compassionate, highly skilled, and dedicated therapist. Her specialized, holistic, cutting edge substance abuse treatment is unparalleled. She combines science with kindness to help individuals deeply and meaningfully recover.  Olivia Berkeley, Clinical Social Work/Therapist, LCSW


  • Joanne is a gifted, caring and knowledgeable therapist. She has experience in treating many different areas of concern, providing helpful suggestions for her clients to achieve results. Judy Lee Bou Kheir, Licensed Professional Counselor, M Ed, LPC-S


  • Joanne has excellent experience in the counseling field. She has a strong knowledge and skill set that surpasses all. I know clients are in good hands when I refer to Joanne. Dr. Jodie Bergquist, Licensed Professional Counselor, DPC, LPC-S, LCDC


  • Joanne is a gifted, compassionate, and skilled professional. She is dedicated, committed, and passionate about each individual encounter she accepts. She is gracious while providing awareness, knowledge, understanding, and insight to an individual. Steven Christmas, MSN, RN-BC, MBA/HCA 


Hi, I’m Dr. Jo - an executive support specialist

About Dr. Jo

As the owner of Sober in the C-Suite, I bring over 33 years of sobriety and advanced professional training to my role as a Recovery Specialist. With a career that spans counseling, coaching, speaking, and developing treatment programs, my passion lies in helping professionals manage stress, enhance performance, and build a life they love—sober and thriving.

The THRIVE Framework is at the core of my work, offering a structured, positive psychology-based approach that supports both recovery and success in the personal and professional arenas. My mission is not only to help you achieve sobriety but to empower you to live a life of balance, joy, and fulfillment.


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